IJODHI Published Article Details

Abstract Tourism remains a central driver of community development, particularly in rural destinations where locally operated resorts serve as platforms for economic participation and sustainable growth. This study investigated the features of services and the corresponding strengths, weaknesses, opportunities, and threats (SWOT) of community-based resorts in Catmon, Cebu, with the goal of formulating a tourism enhancement and development program. Using a descriptive-correlational quantitative design, the study examined the relationship between the operational features of community-based resorts and their strategic performance conditions. Data were obtained from selected barangay officials and resort employees through a validated researcher-made questionnaire. Descriptive statistics were used to summarize the features of services, while inferential tests were conducted to determine significant relationships between service features and the identified SWOT dimensions. The results revealed that community-based resorts in Catmon generally provide essential yet functional services focused on accommodation, food and beverage, housekeeping, and front office operations. These resorts highlight the community’s commitment to affordability, environmental care, and local empowerment. The results of the correlation analysis indicated a significant relationship between the resorts’ service features and their SWOT dimensions, suggesting that the quality and availability of core services directly influence the strengths and weaknesses perceived by stakeholders. The strongest attributes were environmental sustainability and economic contribution to the local community, while weaknesses were associated with limited standardization and marketing reach. Opportunities for product diversification and partnerships were evident, though competition and natural hazards posed moderate threats. The study concludes that the development of community-based resorts in Catmon is at a progressive stage and can be further enhanced through service standardization, staff training, and digital marketing initiatives. Strengthened local government support and collaborative management are recommended to ensure that community-based tourism continues to foster inclusive and sustainable development in the municipality. Keywords: Community-Based Tourism, Resort Management, Swot Analysis, Sustainable Tourism, Correlational Study, Tourism Development, Catmon Cebu